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3 Simple Ways to Discover Who Your Ideal Reader is Right Now

Even if you don’t have a clue

Frank McKinley
3 min readApr 12, 2022
Photo by LubosHouska on Pixabay

Do you remember the best book you ever read?

I’ve read my favorite books countless times. Why? Because it feels like the author is talking to me. If you took the book away, we could have that same conversation in my local coffee shop.

Writing to a reader is essential if you want to build a community of fans. The question is, how do you know who that reader is?

Let’s look at 3 simple ways you can create a profile of that person.

What are people always asking you?

Once I tell people I’m a writer, they want to know how they can do it better.

They want to write a book and it seems like an overwhelming task.

They might have a project at work that they’re struggling with because writing feels like a chore.

Or they want to add some life to their everyday writing.

I love answering those questions.

How about you? What advice do people ask for? What do your friends trust you to be able to fix? What questions do they ask you before they ask someone else?

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Frank McKinley
Frank McKinley

Written by Frank McKinley

I like to figure things out and share what I find. My favorite topics are faith, communication, business, and personal growth. https://skl.sh/2Xp1p8d

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