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3 Things That Will Make You a Great Content Writer

This goes deeper than choosing the right keywords and formatting for scanners

Frank McKinley
3 min readJan 8, 2022
Photo by Judit Peter from Pexels

There are the technical tips you can get anywhere:

  • Write an amazing headline
  • Search for the best keywords
  • Format for scanners
  • Have a solid call to action (CTA)

Those are good tips, and you should use them.

They won’t guarantee you’ll be a great content writer, though. Sure, you might sell some stuff. And that’s great! But will they make you more than just another commercial writer disguising their work as an article?

You’ll have to answer that.

Here are three things I believe make your writing shine anywhere.

Sincerely Care About Your Topic

Almost nobody does this better than big tent evangelists.

Except small tent evangelists.

Why? Because they’re hungry. And when their careers are young, they want to win people to their side because they passionately believe their message. They don’t just want converts to line their pockets. They want people to live better and enjoy the benefits of what they’ve discovered…

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Frank McKinley
Frank McKinley

Written by Frank McKinley

I like to figure things out and share what I find. My favorite topics are faith, communication, business, and personal growth. https://skl.sh/2Xp1p8d

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