Be Specific and You’ll Write With Power

You don’t win readers with watered-down insights

Image for post
Image for post
Photo by Emiliano Vittoriosi on Unsplash

The business of selling words

Being specific isn’t a trap. It’s an advantage.

Write to connect

Your job is to be interesting and captivating. It’s not enough to grab interest. You’ve got to sink your hooks in and hold on until you’re done.

Image for post
Image for post
Photo by João Silas on Unsplash

Write an enticing headline.

Your post isn’t a big box

Be specific. General is boring. Limit yourself to passionate readers and you’ll find more evangelists for your cause.

Keep each post to one idea

Tell stories. Don’t lecture.

Image for post
Image for post
Photo by Artem Beliaikin on Unsplash

The destination matters

Your destination sets your budget.

Written by

Teacher. Coach. Bestselling Author. Helping writers, entrepreneurs, and change agents write the perfect blog post every time. https://skl.sh/2Xp1p8d

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store