Be Specific and You’ll Write With Power
You don’t win readers with watered-down insights
You’re here because you want to get paid for your words.
Awesome!
Medium is a great place to do it. You don’t have the traditional freelance troubles. No looking for clients. No deadlines. No one breathing down your neck. You just sit down and write to your heart’s content.
Getting paid is a bit different than freelancing. You don’t send out an invoice to anyone. Your audience is everyone who stops by to read.
Or is it?
The business of selling words
Your headline is like a banner ad in a shopping center. It’s an invitation that says, “Come in and get your thirst quenched.”
Of course, you can’t satisfy every thirst. You serve lemonade. If those who come through your door are hot and sweaty, lemonade can satisfy like nothing else. But if your browser is riding by in an air conditioned car, he won’t want what you’ve got.
You really don’t want people looking for steak when you’re selling lemonade. You won’t sell children’s clothes to people shopping for business suits. That’s okay.
