Guest Posting 101 — How to Be Read by the Masses

What every editor wants, and how to give it to them

Photo be Mateusz Dach via Pexels

What publications want from you

Publications are businesses. So are websites. They have costs they want to cover, but more than that they want to make a profit.

Make sure your message aligns with theirs.

It’s not all about you.

You’re given the spotlight so you can shine a light on the mission, advance the cause, and stand beside the heroes the publication celebrates.

If you play your hand wisely, you’ll become a hero, too.

Follow the guidelines.

I’m okay with breaking rules where it makes sense.

It doesn’t make sense to knock on a publisher’s door and offer them a case of spam.

Don’t write 1000 words when they want 500.

Make them look good.

If you want a friend, be friendly.

Help the editor carry out her mission when you write a piece. You don’t have to say the same thing as every other writer. But you do have to support the big idea. Otherwise, why are you here?

Do your research if you’re not familiar with the publication. Read the posts. Find out more about the writers. Pay attention to the style of writing.

Remember the publication belongs to them.

It’s exciting to see your name in lights.

It all starts when one person passes your idea to another. The more this happens, the more chance you have of being known.

Give people something worth sharing. In fact, give them something they’ll rave about. To do that, you have to know your audience as well as you know yourself. Talk to some of them. Ask them to coffee. Find out what their lives are like, what they dream about, and what they struggle with.

Choose yourself. Make the first move.

This article would be incomplete without me telling you one thing.

If you want to get on the big stage, be willing to ask for the chance.

Sure, a publication may come to you. But don’t count on it, at least not early in the game. Be bold. Make the ask. Expect a yes, but understand some will say no. It’s okay. Press on.

Teacher. Coach. Bestselling Author. Helping writers, entrepreneurs, and change agents write the perfect blog post every time.

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