Guest Posting 101 — How to Be Read by the Masses

What every editor wants, and how to give it to them

Frank McKinley
4 min readJan 12, 2019
Photo be Mateusz Dach via Pexels

Do you ever dream of making it big as a writer one day?

Would you like to see your book become a New York Times Bestseller?

I would, too!

We all have our favorite celebrities. Comedians get their big break when they appear on the Tonight Show. Musicians get exposure when they’re a guest on Saturday Night Live. If you’re a business writer, you want your work in Forbes.

Do this kind of thing often enough and people will start remembering you and following you.

What publications want from you

Publications are businesses. So are websites. They have costs they want to cover, but more than that they want to make a profit.

They don’t do that by taking stupid risks.

It’s hard to build a following. Chances are the founder of the publication you want to be in got on some bigger stages along the way. Maybe she worked at another magazine and learned the ropes there. Whatever the case, she won’t publish just anyone.

So you’ve got to make an appealing pitch.



Frank McKinley

I like to figure things out and share what I find. My favorite topics are faith, communication, business, and personal growth.