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How To Make Your Self-Published Book Not Look “Self-Published”

6 ways to present your book in the best light possible

Frank McKinley
4 min readJan 3, 2022
Photo by Perfecto Capucine on Unsplash

Do you want to publish a book but don’t want the hassle of using a traditional publishing house?

Publishing your own book is super easy today. And there are a variety of platforms that allow you to put your work out there.

That doesn’t mean anyone will buy your book.

When you have something important to share, how do you get people to care about it?

Presentation Is Everything

If you want advice about how to succeed in the marketplace, who would you trust more?

  • Someone dressed in new, stylish clothes who drives an expensive car and lives in a fancy house
  • Someone who hasn’t bathed in a month, still dresses like it’s 1975, and sleeps on a friend’s couch

I’ll bet you chose the first one.

Why?

We trust people who look the part. They might be lying, but we suspend judgment because the other things we expect are in place. And we do believe what we see, don’t we?

Make your self-published book look professional and it will sit next to the classics and look like it…

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Frank McKinley
Frank McKinley

Written by Frank McKinley

I like to figure things out and share what I find. My favorite topics are faith, communication, business, and personal growth. https://skl.sh/2Xp1p8d

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