Kristen, you can do it as a spy by reading the top blogs in your niche. And don’t forget to read the comments people leave. If you’re really daring, join the discussion.

Facebook groups are another great way to learn what’s on people’s minds. You might even make a few new friends that will help you as much as you help them.

Honestly, this kind of research is probably the best kind.

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Teacher. Coach. Bestselling Author. Helping writers, entrepreneurs, and change agents write the perfect blog post every time.

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