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Only Write When You’re Inspired

How to manage the struggle between duty and spontaneity

Frank McKinley
5 min readNov 11, 2019
Photo by Kyle Glenn on Unsplash

One of the influencers I follow on LinkedIn said she’s quit posting just to fill a content calendar.

Anyone can create a profile on most social media platforms. And there’s virtually nothing to stop them from posting whatever they want whenever they want.

If you’re trying to build a following, it’s tempting to follow the advice of those who say you need to be in people’s feeds every single day. That’s a big challenge that can lead to the same place most emails end up.

Being ignored.

Nobody like spam.

I’ve never bought a can of Spam.

To me, it’s like buying a can of “potted meat product.” Yeah, I actually saw that once. What’s in there you ask? Chicken. Pork. Beef. Leftover parts. And probably formaldehyde.

I added formaldehyde for laughs.

For most people, Spam tastes gross. It’s one of those things that if you were starving and there was nothing else available to eat, you’d still have to think twice before you opened the can.

Spam is a synonym for “unwanted” when it comes to emails, social media posts, and phone calls from unfamiliar numbers.

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Frank McKinley
Frank McKinley

Written by Frank McKinley

I like to figure things out and share what I find. My favorite topics are faith, communication, business, and personal growth. https://skl.sh/2Xp1p8d

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