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Stop Trying to Build an Audience
Make connections that matter instead
Everyone says you need an audience to sell anything these days.
The trouble with that is it’s all about you. Drawing people to you. Collecting followers so you have credibility. Building a platform to sell, sell, sell.
Listen, I get that you need to make money. We all do, right? But if you make that your primary goal, you’ll turn people off faster than unwanted phone calls at dinner.
Nobody cares about you
I’m old.
I remember when people used to answer their phones. That was in the days when everyone had a phone on the kitchen wall and on a table in the living room. Most of the time, the call was one you wanted.
When salespeople started calling, people bought answering machines.
You didn’t want to switch long distance companies while your chicken casserole is still warm from baking. You don’t want to talk about life insurance when you haven’t seen your family all day.
People don’t want to sign up for your list just so you can sell them stuff.
You can make more friends in two months by becoming interested in other people than you can in…
