That’s it, Roland.

Persuasion can be hard work. It happens through connections just like you described. Because we live in an on-demand culture with countless choices, any business or organization that wants to thrive must customize.

It’s simple when you boil it down to the essence. People buy benefits. They buy the feeling they hope to get. If you can wrap that up in a transformation that matches their ideal future, closing sales will be as easy as leading people to the checkout counter.

When you spend money to persuade people, you want results. If you can persuade where you are already, you can persuade on a rented platform as well.

Great points, and thanks for reading!