Three Things All Great Ads Do Perfectly
Get these right and everything else will fall into place
6 min readJul 28, 2020
“The biggest drawback to free TV is how many commercials you have to watch to enjoy it.”
Whenever my son comes to me with this complaint, I put on my wise old man hat and reply, “I know what you mean, son. But, remember. Nothing is free. You can either pay to make the…