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What Do You Want From Your Writing?

Get clear and get moving

Frank McKinley
5 min readNov 11, 2020
Photo by Markus Winkler on Unsplash

When I was a kid, we had a family doctor. He was the medical jack-of-all-trades. He was the guy you end to first when you had questions.

He didn’t have all the answers, but he knew people who did. At the very least, he knew where to start.

That’s the key to success in anything.

You don’t have to know it all to start. In fact, you may not have to know much at all. And if there was only one thing you needed — something so indispensable that if you miss it, you miss everything — what would that one thing be?

Desire.

Begin with the end in mind

It’s been decades since I read Stephen Covey’s classic 7 Habits of Highly Effective People.

The one habit that will make all your dreams come true is “begin with the end in mind.”

This is what people mean when they tell you to work backward. Nothing illustrates this more clearly than planning a trip.

You start with a destination. Where do I want to go?

You don’t say, “I guess I’ll head to South Florida and see where I end up.”

Instead, you say, “I’m going to the Keys to fish and bask in the sun on those white…

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Frank McKinley
Frank McKinley

Written by Frank McKinley

I like to figure things out and share what I find. My favorite topics are faith, communication, business, and personal growth. https://skl.sh/2Xp1p8d

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