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Who Are You Competing With?
Three rivals, one response.
Today all you need is a smartphone and an internet connection to go into business.
That’s great news for creative entrepreneurs. Entry is as easy as walking through an open door.
But once you’re in the room, you’ll find it filled wall-to-wall with people just like you.
In a world where everyone has a microphone, there are more opportunities to be heard….and ignored. Shout into a crowd and those closest will hear you. The rest won’t know you exist.
Unless you get an amplified mike.
To do that, you need to get on stage. Podcasts and advertisements can amplify your voice. They can’t guarantee you’ll be heard.
We compete with three things in today’s marketplace. And not one of them is new. After you read this, you’ll understand where you fit, and what you can do about it.
Competing with Others
If anyone else says what you say, or does what you do, you compete with them.
The internet has given you more competitors. Not only do you have to compete with similar voices, you have to compete with…