You’re absolutely right, John. When we look at the dollar signs, our mission changes. Playing it safe by telling a story we hope appeals to everyone isn’t safe at all. The story matters to the people we serve. Tell their story — and you’ll make the connections that matter.

Written by

Teacher. Coach. Bestselling Author. Helping writers, entrepreneurs, and change agents write the perfect blog post every time. https://skl.sh/2Xp1p8d

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store